We, the less imaginative souls, see objects in our day to day life but it’s rare that we associate it with something and convert it into more meaningful forms or say some immortal pieces of art. However, this surely isn’t the case with designer Joe Jin from Toronto, Canada. Joe created Taxi-Dermy which is a series of lenticular prints of cars and insects that change into one another.
The idea has roots in the growing population that asks the cities to build the residential high-rises and skyscrapers to cope up with the rising demands of city dwellers. The situation, like other metropolitan cities of the world, is same in Toronto that also has more than 150 residential high-rises and skyscrapers under construction. The multi-story buildings offered the residents aerial view which was less accessible earlier.
The view of automobiles in the streets from above resembles the insects and this inspired the designer to use aerial stock photos of vehicles and jell it with their equally colorful insect doubles. In the Taxi-Dermy lenticular prints, a beetle doubles as automobile as well as other insects that resemble, in some way or the other, with the vehicles. The prints, in the words of designer are imagined as “a playful acknowledgement of this new reality that we, along with the residents of most other major metropolitan cities, now find ourselves in”.