Car wrapping is by far the most affordable way to advertise abrand message, says a recent report by the Outdoor Advertising Association of America (OAAA). The report estimates that the cost per thousand impressions (CPM) of a car wrap, at $0.77, is much lower than that of outdoor advertisements, at $3.56.
Clearly, car wrapping offers a high return on investment. But that’s not the only benefit of using car wrapping services, says an expert at New York Banner Stands, a company specializing in car wraps in NYC. Here are 5 ways car wrapping can benefit your business.
1. Helps Create Eye-Catching Designs
Vehicle wrapping gives your car an instant makeover, without affectingits original paint job. If you use advanced printing techniques, you can even custom design your car wrap. Companies that specialize in vehicle wrapping often have a team of expert designers to help bring their customers’ ideas to life.
2. Increases Your Visibility
Car wrapping makes your brand message visible round-the-clock. When your wrapped vehicles travel round the city, thousands of people get to see your ad, without you having to spend anything extra for the constant exposure. Even when your car is parked, it continues to advertise your brand message to your potential customers.
3. Helps Protect Your Original Paint
Typically, car wrapping is done with vinyl, which helps protect the original paint of your vehicle against rainfall, dust, small scratches and debris. Thanks to that protection, you can expect a better resell value for your car, when you’d sell it. For advanced protection, get your vehicle wrapping done by a reputable banner printing service provider that uses high quality film when applying the car wraps. More advanced wraps feature air release holes for smoother and more hassle-free application.
4. Enhances Credibility
Vehicle wrapping helps showcase your business in a good light. If you are a startup or small business owner, car wrapping could be a great way to make your brand look more credible and authentic.
5. Offers Durability
The wrapping usually lasts for more than five years. Considering the low cost of car wrapping in NY, it is definitely a profitable deal for businesses. You can extent the longevity of your car wrap even further, with regular maintenance under the guidance of your car wrapping service provider.
6. Offers a High ROI
Cost effectiveness is a major benefit of vehicle wrapping. We already mentioned the OAAA statistics.In the same vein, another study by the 3M Graphics Market Center estimates that the cost per thousand impressions (CPM) of a car wrap is $0.48, which is even lower than the OAAA estimate of $0.77. That’s only 48 cents per thousand impressions. The study also says that the average wrapped car gets anywhere between 30,000 and 80,000 impressions per day. If you compare the numbers with any other forms of advertising, you’d know how profitable car wrapping can be for your business.
Finally, vehicle wrapping offers an exclusive space for advertising your business. You don’t have to share your space with your competitors. No wonder, more and more brands are using this outdoor marketing tool to promote their business.
Article Submitted By Community Writer